Cold DMs

I've sent 340+ cold DMs across Twitter and LinkedIn in the last 3 months. The big insight: warm-up DMs get a 31% reply rate. True cold DMs get 8%. That 4x gap is the entire strategy.

Cold DMs play by different rules than cold email. Shorter messages. Higher expectations for relevance. Lower tolerance for anything that feels like spam. But when done right – with the warm-up, with platform-specific structure – DMs convert better per send than any other channel.

Foundations

• How to write a cold DM that doesn't get ignored – The 3-line DM structure and warm-up sequence
• Cold email vs cold DM – when to use which – Decision framework with data

Platform-specific guides

• How to cold DM on Twitter – Twitter-specific warm-up, templates, and limits
• How to cold DM on LinkedIn – Connection strategy, InMail vs DM, templates
• Cold DM vs connection request – Head-to-head comparison with data

Advanced

• Multi-channel outbound sequence – Combining email + DMs + social into one sequence
• How to research prospects before reaching out – The research that makes DMs land

DMs are a long game played in short messages. Invest the time in the warm-up. Keep the message tight. Make the exit easy.