Sequences & Follow-Up

60–70% of replies come from touch 2 or later. If you're sending one email and moving on, you're leaving the majority of your results on the table. But "follow up more" isn't the insight. The insight is how you follow up.

Everything below covers sequence architecture – how to structure multi-touch outbound so each touch earns its place. Plus the follow-up mechanics that separate persistence from annoyance.

Sequence design

• The anatomy of a cold outreach sequence – The 4-touch framework with per-touch metrics
• Cold outreach sequence examples – 3 full sequences (SaaS, freelancer, agency) with complete copy
• Multi-channel outbound sequence – Email + Twitter + LinkedIn in one coordinated sequence

Follow-up mechanics

• How to follow up without being annoying – The 3 rules every follow-up must follow
• How many follow-ups to send – Data on reply rates by touch number
• When to stop emailing a prospect – Data-backed stopping rules

Handling responses

• How to handle objections in cold email – Response templates for every objection type
• Not interested? 5 response patterns – How to exit gracefully and leave the door open
• Wrong person? Turn it into a referral – The referral ask template

A sequence does the heavy lifting. You just have to build one that's worth receiving.