Targeting & Research
The best cold email in the world doesn't fix a bad list. I learned this the hard way – spent a week perfecting a DM sequence, sent it to 50 people who'd already solved the problem I was pitching. 1 reply. "Not interested."
Targeting is where outbound starts. Before you write a word of copy, you need to know who you're writing to, why they'd care, and what you can find out about them in 10 minutes of research.
Build your list
- Ideal customer profile for outbound – How to define your ICP specifically for cold outreach
- How to build a prospect list – Step-by-step list building from scratch
Research your targets
- How to research prospects before emailing – The 10-minute research checklist
- Cold email personalization examples – How research becomes personalization
Related
- Cold email templates that get replies – Templates to use once your list is built
- Cold email first line examples – Turn your research into openers that land
- Why cold emails get no replies – Bad targeting is reason #1
50 well-targeted prospects beat 500 random ones. Every time. Need help finding the right people? Scouter does the discovery work.